Designing Extraordinary Experiences
Experiences have become the primary driver of the economy. Accordingly, organizations that understand how to intentionally design experiences hold a strategic advantage. This keynote focuses on the process and tools needed to design extraordinary experiences.
Mat Duerden is an Associate Professor of Experience Design at BYU. Mat co-authored, Designing Experiences, with Robert Rossman in 2019. Mat is a founding member of the World Experience Organization and on the Executive Committee of the Experience Research Society.